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Our Thoughts

Below are some of the thoughts that run through the heads of our creatives at Identity Studio.

How important is good imagery in web design?

How important is good imagery in web design?

you How important is good imagery in web design? The answer to how important good imagery in website design is simple… it’s crucial. Good web design is elevated to new levels with strong, well-composed photography, uploaded at a sufficient enough definition to remain...

Principles of Design

Principles of Design

Principles of Design “If you want a golden rule that will fit everything, this is it: Have nothing in your houses that you do not know to be useful or believe to be beautiful.” The above is a quote from William Morris (1834-1896), a British novelist, poet, printer,...

Thinking about a new website?

Thinking about a new website?

Thinking about a new website? You’ve had look round at your competitors and surfed the internet to the point where you’re sure you have RSI (Repetitive Strain Injury) in your two mouse operating fingers and now you feel sick in the pit of your stomach. Your website is...

Why use WordPress?

Why use WordPress?

Why use WordPress? WordPress now (May 2021) powers up 41.4% of all websites on the internet. So we’re going to explore why you should be using WordPress. What is WordPress and what is a Content Management System (CMS)? WordPress is an open-source platform. And the...

7 Tips for Marketing Success

7 Tips for Marketing Success

As a business owners, we know how easy it can be to lose sight of your business goals. Sometimes you spend so much time dealing with the day-to-day, or focusing on the next project, you have little time to check if you’re still heading on the right track. With that in...

AdWords and Google’s organic results blur further

AdWords and Google’s organic results blur further

Google confirmed in February 2016 that their search results pages on desktop computers will no longer show AdWords in the right sidebar. In fact there will be no righthand bar from now on at all. Do you care? Do you even recall the old right hand column? Or know what...

Butterflies in Shakespeare’s Sheep Lane

Butterflies in Shakespeare’s Sheep Lane

The print was created to showcase some of the historical aspects of Stratford-upon-Avon. The statue of William Shakespeare, located next to river in the Bancroft Gardens, is depicted deep in the River Avon. He is sinking into the depths of the Avon along with...

Image retouching – where to draw the line

Image retouching – where to draw the line

As graphic designers, it's easy to forget that there's a certain responsibility that goes hand in hand with retouching images. After all, which one of us hasn't de-spotted a client's chin or smoothed out a couple of crow's feet without giving it a second thought? But...

Healthy competition on the high street

Healthy competition on the high street

Last night whilst watching BBC West Midlands News, with the enigmatic Nick Owen, we were intrigued by the idea of 'clustering' mentioned during the Birmingham Digital Week 2015 article. But does this encourage healthy competition on the high street? Clustering It was...

Interest in Pinterest? What is it?

Interest in Pinterest? What is it?

It had to happen, the internet has become the go-to place for every bit of information. Be it researching medical symptoms, what song is on that advert, even a discussion in a pub over who played the original Demelza in the 1975 BBC adaptation of Poldark. So when...

Is your website mobile friendly?

Is your website mobile friendly?

With Google making significant changes on 21st April 2015, is your website mobile friendly? Technology moves at quite a rate and it's not always easy to keep up. At the start of 2005 just 10 years ago, Internet Explorer was the largest web browser around having a...

Happy Holi

Happy Holi

The above limited edition print, one of one hundred, was created to launch our new branding at the Leamington Business Show in February. It was given away freely to anyone attending the show. But just what is the story behind the work? The print was created to...

Learn How To Talk Like (or to) A Designer

Learn How To Talk Like (or to) A Designer

Like all industry sectors, graphic designers have their own lingo and jargon. Some of it dates back to the days of hand drawn artwork, whereas other terms have come about more recently as a result of the digital evolution. Here at Identity Studio, we’re big advocates...

6 Tips To Demystify SEO

6 Tips To Demystify SEO

Maybe you've been ‘guaranteed’ number one position on Google. What exactly does this broad-brush promise entail? What search words and settings are these claims based on? Don’t get us wrong. We’re not saying there isn’t a place for genuine SEO specialists, especially...