Our Thoughts

Below are some of the thoughts that run through the heads of our creatives at Identity Studio.

7 Tips for Marketing Success

7 Tips for Marketing Success

As a business owners, we know how easy it can be to lose sight of your business goals. Sometimes you spend so much time dealing with the day-to-day, or focusing on the next project, you have little time to check if you’re still heading on the right track. With that in...

AdWords and Google’s organic results blur further

AdWords and Google’s organic results blur further

Google confirmed in February 2016 that their search results pages on desktop computers will no longer show AdWords in the right sidebar. In fact there will be no righthand bar from now on at all. Do you care? Do you even recall the old right hand column? Or know what...

Butterflies in Shakespeare’s Sheep Lane

Butterflies in Shakespeare’s Sheep Lane

The print was created to showcase some of the historical aspects of Stratford-upon-Avon. The statue of William Shakespeare, located next to river in the Bancroft Gardens, is depicted deep in the River Avon. He is sinking into the depths of the Avon along with...

Image retouching – where to draw the line

Image retouching – where to draw the line

As graphic designers, it's easy to forget that there's a certain responsibility that goes hand in hand with retouching images. After all, which one of us hasn't de-spotted a client's chin or smoothed out a couple of crow's feet without giving it a second thought? But...

Healthy competition on the high street

Healthy competition on the high street

Last night whilst watching BBC West Midlands News, with the enigmatic Nick Owen, we were intrigued by the idea of 'clustering' mentioned during the Birmingham Digital Week 2015 article. But does this encourage healthy competition on the high street? Clustering It was...

Interest in Pinterest? What is it?

Interest in Pinterest? What is it?

It had to happen, the internet has become the go-to place for every bit of information. Be it researching medical symptoms, what song is on that advert, even a discussion in a pub over who played the original Demelza in the 1975 BBC adaptation of Poldark. So when...

Marketing front and centre for young entrepreneurs

Marketing front and centre for young entrepreneurs

After judging the teams at the Young Enterprise Awards this week, it got me thinking about how marketing is such an integral part of business. Okay it's not the 'be-all and end-all' but it can be the difference between a successful or struggling organisation. While...

Is your website mobile friendly?

Is your website mobile friendly?

With Google making significant changes on 21st April 2015, is your website mobile friendly? Technology moves at quite a rate and it's not always easy to keep up. At the start of 2005 just 10 years ago, Internet Explorer was the largest web browser around having a...

Happy Holi

Happy Holi

The above limited edition print, one of one hundred, was created to launch our new branding at the Leamington Business Show in February. It was given away freely to anyone attending the show. But just what is the story behind the work? The print was created to...