Our Thoughts
Below are some of the thoughts that run through the heads of our creatives at Identity Studio.
Website Terminology
Technology can be confusing - we get it. Websites and the terminology banded about by developers, designers and agencies can befuddle and bemuse the hardiest soul. So to make your life a little easier, we’ve come up with a glossary of commonly-used phrases: The Basics...
2022 Website Goals
Have you lost sight of your website’s goals? When you started your company you probably knew precisely what your goals were, what your product/service offering was and who your target audience was. It may be several years since operations began or a website went live....
The importance of colour in design
What’s your favourite colour? Probably not a question you get asked much anymore but one we frequently remember asking and indeed being asked as a child. Don’t mistake our intentions but that particular question has very little place in design. That is unless you are...
How important is good imagery in web design?
How important is good imagery in web design? The answer to how important good imagery in website design is simple… it’s crucial. Good web design is elevated to new levels with strong, well-composed photography, uploaded at a sufficient enough definition to remain...
Principles of Design
Principles of Design “If you want a golden rule that will fit everything, this is it: Have nothing in your houses that you do not know to be useful or believe to be beautiful.” The above is a quote from William Morris (1834-1896), a British novelist, poet, printer,...
Thinking about a new website?
Thinking about a new website? You’ve had look round at your competitors and surfed the internet to the point where you’re sure you have RSI (Repetitive Strain Injury) in your two mouse operating fingers and now you feel sick in the pit of your stomach. Your website is...
Why use WordPress?
Why use WordPress? WordPress now (May 2021) powers up 41.4% of all websites on the internet. So we’re going to explore why you should be using WordPress. What is WordPress and what is a Content Management System (CMS)? WordPress is an open-source platform. And the...
7 Tips for Marketing Success
As a business owners, we know how easy it can be to lose sight of your business goals. Sometimes you spend so much time dealing with the day-to-day, or focusing on the next project, you have little time to check if you’re still heading on the right track. With that in...
AdWords and Google’s organic results blur further
Google confirmed in February 2016 that their search results pages on desktop computers will no longer show AdWords in the right sidebar. In fact there will be no righthand bar from now on at all. Do you care? Do you even recall the old right hand column? Or know what...
Butterflies in Shakespeare’s Sheep Lane
The print was created to showcase some of the historical aspects of Stratford-upon-Avon. The statue of William Shakespeare, located next to river in the Bancroft Gardens, is depicted deep in the River Avon. He is sinking into the depths of the Avon along with...
Are you tweeting with tewiffic tweeps? Or stuck prattling to prats?
Twitter is a fast moving stream of information, news, famous people, fashion, nonsense, links, pictures and everything else you could possibly think of. If you have a small business, a skill, or an interest in anything; there’s no doubt. You need to be on it. There...
Image retouching – where to draw the line
As graphic designers, it's easy to forget that there's a certain responsibility that goes hand in hand with retouching images. After all, which one of us hasn't de-spotted a client's chin or smoothed out a couple of crow's feet without giving it a second thought? But...
Healthy competition on the high street
Last night whilst watching BBC West Midlands News, with the enigmatic Nick Owen, we were intrigued by the idea of 'clustering' mentioned during the Birmingham Digital Week 2015 article. But does this encourage healthy competition on the high street? Clustering It was...
Interest in Pinterest? What is it?
It had to happen, the internet has become the go-to place for every bit of information. Be it researching medical symptoms, what song is on that advert, even a discussion in a pub over who played the original Demelza in the 1975 BBC adaptation of Poldark. So when...
Is your website mobile friendly?
With Google making significant changes on 21st April 2015, is your website mobile friendly? Technology moves at quite a rate and it's not always easy to keep up. At the start of 2005 just 10 years ago, Internet Explorer was the largest web browser around having a...