Here at Identity Studio, we know that copywriting probably isn’t your core skill or at the top of your priorities – particularly when you’ve got your own business to run.
You could have the best looking brochure, advert or website but if the words contained in them don’t make sense, then all that design work (and money) has been a total waste of time.
That’s why we provide copywriting as one of our key services.
Often, we find that you may be too close to the product or service you are promoting to write clearly about it. Looking at your complete marketing piece from a potential customer’s point of view is our speciality. It’s important to make sure the content not only makes sense to the reader but also resonates with them.
How do we do this?
For a start, we listen to you. We find out what you want to achieve from your project and who you are targeting. Then, we’ll offer advice on how best we can help you achieve your objectives through the text.
The next step may entail more research or interviews with key members of your organisation to draw out the benefits of your service or product. Finally, in the discovery phase, we would examine your competitors.
Research complete, let’s get writing. For a time, we’ll aim to be experts in your field so we can write with clarity but without alienating your customer with business language, technical terminology or dreaded acronyms. P.S. Don’t worry, every industry has them!
Copywriting is an art form
Okay maybe it’s more modern art than Michelangelo, but hey, we’re creatives. As simple as it seems, writing good communicative copy can get lost behind the desire to sound knowledgeable.
Naming no names but we’ve had clients supply copy where they’ve talked in depth about the quality of their service. How dedicated they are. How many years experience they have. How their team is made up. Not once did they mention what they actually did. It sounds ludicrous but it happens more often than you would think.
Writing for search engines (SEO – Search Engine Optimisation) requires a different approach to copywriting. Look at the way the BBC publishes its articles online. No longer are articles broken into paragraphs. Now, articles are broken up into sentences to help on-screen readability.
All hail the Grammar Queen
Here at Identity Studio, we have our very own grammar queen in Maxine. Occasionally she even dons the crown. Seriously, good grammar shouldn’t be an afterthought. Your discerning customers will soon spot error-strewn copy and that doesn’t bode well.
Starting from Scratch
“Oh my, I have nothing written!” I hear you cry. Well, we can begin with nothing and create something. Likewise, we can start with your draft version that needs tidying up and editing. Or we can just scan over your final copy to make sure it’s all in perfect order.
Having written copy for many different sectors, we know what we’re doing. Not knowing the sector to begin with is not a hinderance to producing good text. In fact, sometimes having no prior knowledge of a subject can stand us in good stead. Beginning with no knowledge ensures we have no preconceptions and don’t get bogged down in technical terms.
Talking of technical, this in itself can be a hinderance when producing good SEO copywriting. Sometimes you need to think about how your customer would search for your product. Those potential clients that don’t possess your knowledge may struggle to discover a heavily technical website.
Whether it’s creative copy for advertising or keyword-rich SEO content for your website, Identity Studio is here to help. So if you want help to write engaging copy, get in touch.