Love Leam month is all about generating footfall into Leamington during the traditionally quiet month of February (the month of love). Christmas having been and gone, so too the January sales, it’s important to entice visitors to come into Leamington town centre during what would otherwise be a quiet period.
With this in mind, ‘RLS Heroes’ was born – a competition for children in the area to invent and draw a Leamington Superhero. The winners would be rewarded by having their images drawn up professionally by our favourite illustrator, J R Gibson, and made into a top trumps pack of playing cards. These cards could then be obtained from stores in town – thus encouraging visits to the shops.