British Poultry Council
As a long-standing client, the British Poultry Council (BPC) commissioned Identity Studio to re-brand their identity. This has now been rolled out to a new website, various reports, campaigns, infographics and event material.
The British Poultry Council is a trade association for those involved in the production of poultry meat in the UK. Having close links to Westminster, it was paramount that the branding be instantly recognisable and the tagline authoritative.
Project Details
Client: British Poultry Council
Skills: Brand Identities, Copywriting, Events, Printed Material, Website Design
Style: Clean, Commercial, Corporate, Industry
The Solution
Using the red, white and blue from the Union flag, Identity Studio created a branding that, although adaptable for many uses, was unmistakably British.
Rolling out the brand
Various reports and infographics were developed, along with a successful #FoodOnEveryTable and #CreatingGoodJobs campaigns followed. These all took on the new branding identity.
This later led to a bold new website launch. The brief was clear, to reduce the use of photography and to focus on a graphics lead approach along with their 5 Visions for the poultry industry.
The voice of the industry
Printed documents, pushing the identity, continues to be produced along with event artwork to enforce BPC’s position as the voice of the British poultry meat sector.
Pic kindly supplied by British Poultry Council: George Eustice MP in the House of Commons
“Working with the team at Identity Studio is always pleasure. They combine strong creative direction with clear communication and turn loose concepts into innovative and impactful designs. We have trusted them with big projects and they always deliver with vision, clarity, and care. I would recommend them to anyone looking to bring bold thinking and intention to their work.”
Kerry Maxwell, Communications Manager,
British Poultry Council
“Working with the team at Identity Studio is always pleasure. They combine strong creative direction with clear communication and turn loose concepts into innovative and impactful designs.
We have trusted them with big projects and they always deliver with vision, clarity, and care. I would recommend them to anyone looking to bring bold thinking and intention to their work.”
Kerry Maxwell, Communications Manager,
British Poultry Counci
