Willsons Solicitors Branding

A full branding review was just the ticket to reflect the friendly nature of Willsons Solicitors.

A colour-adaptive, modern logo that still gave a feeling of gravitas.

Letterheads, business cards and compliment slips were all produced.

Each card is colour coordinated to the specific department of the employee.

A series of billboard posters to go into a large frame on the side of Willsons Solicitors' premises.

A modern, responsive website with built-in CMS system.

After working with Willsons Solicitors on a few ad-hoc marketing items, we were delighted when they approached Identity Studio for a full review of their branding. As the branding was going to be signed off by the partners, it was important that our initial presentation took into account Willsons’ existing collateral: signage, website, posters, billboards, flyers, company information pack, A-frame inserts and stationery. Willsons were also keen for each legal department to be identified separately under the company umbrella so we created a logo that could be adapted across a colour palette – a different, bright colour for each team. The new Willsons Solicitors’ brand is now a fresh, colourful and eye-catching identity and incorporates a fully-responsive CMS website with strong calls to action.

Visit: www.willsonssolicitors.co.uk




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