During the ‘Love Leam‘ month in February 2015, Identity Studio designed the material for the ‘RLS Heroes’ competition. RLS being Royal Leamington Spa!
Love Leam month is all about generating footfall into Leamington during the traditionally quiet month of February (the month of love). Christmas having been and gone, so too the January sales, it’s important to entice visitors to come into Leamington town centre during what would otherwise be a quiet period.
With this in mind, ‘RLS Heroes’ was born – a competition for children in the area to invent and draw a Leamington Superhero. The winners would be rewarded by having their images drawn up professionally by our favourite illustrator, J R Gibson, and made into a top trumps pack of playing cards. These cards could then be obtained from stores in town – thus encouraging visits to the shops.
We created an A5 flyer encompassing the competition details, rules and entry form. This was delivered in a comic book style to generate immediate interest amongst the kids. Supporting material included local newspaper adverts, a Facebook page and a ‘takeover’ web page for the Leamington Courier.