With “Responsive” Technology, Do You Really Need An App?

By Maxine Howe
February 5, 2015
Smart phone compliant

Whatever you choose to view the site on, responsive design ensures a great view.

But the rise of “responsive web design” – one of the hottest trends in 2013 ¬– means you can now have one flexible site that suits everyone.

Catering for the mobile market

The vast majority of mobile phones sold today are web enabled, with users zooming in and out to read different sections of a website on the tiny screen. This can be extremely frustrating: not only do users have to keep resizing, but they can also have problems using small buttons designed for cursor interaction rather than swiping with a finger (or stylus) on a touchscreen.

Fortunately, these user interface issues can now be resolved with a responsive website that works equally well on every device.

How does responsive web design work?

A responsive website changes its appearance and layout based on the size, platform and orientation of the screen it’s displayed on. In other words, the technology automatically responds to the user’s preferences.

Responsive sites can be configured to:

•  Make the text on the page larger
•  Make the buttons on the screen easier to use
•  Hide or present entirely different information
•  Radically change graphics and colours
•  Emphasise key sections only

User benefits of a responsive website

Responsive design gives users a better experience, which in turn results in higher conversions:

•  Optimal viewing
•  Easy reading and navigation
•  Minimal zooming and shrinking of text or images
•  Accessible from a wide range of devices
•  No need to download a separate app

Time to get responsive

Despite what you might think, responsive websites needn’t be a huge investment. They’re certainly a cost-effective alternative to mobile apps and in many cases an existing website can be upgraded with the new technology. Having just one website with one URL is better for your SEO too.

If you have any questions about getting your site ready for mobile users, do give us a call. We’ve designed numerous responsive websites over the past year or so, including revamping our own, so we can speak from experience!

More of our Thoughts

7 Tips for Marketing Success

7 Tips for Marketing Success

As a business owners, we know how easy it can be to lose sight of your business goals. Sometimes you spend so much time dealing with the day-to-day, or focusing on the next project, you have little time to check if you’re still heading on the right track. With that in...

read more
AdWords and Google’s organic results blur further

AdWords and Google’s organic results blur further

Google confirmed in February 2016 that their search results pages on desktop computers will no longer show AdWords in the right sidebar. In fact there will be no righthand bar from now on at all. Do you care? Do you even recall the old right hand column? Or know what...

read more
Butterflies in Shakespeare’s Sheep Lane

Butterflies in Shakespeare’s Sheep Lane

The print was created to showcase some of the historical aspects of Stratford-upon-Avon. The statue of William Shakespeare, located next to river in the Bancroft Gardens, is depicted deep in the River Avon. He is sinking into the depths of the Avon along with...

read more