With a vibrant, energetic, personal staff, a full branding review was just the ticket to reflect the friendly, approachable nature of Willsons Solicitors.
After working with Willsons Solicitors on a few ad-hoc marketing items, we were delighted when they approached Identity Studio for a full review of their branding. As the branding was going to be signed off by the partners, it was important that our initial presentation took into account Willsons’ existing collateral: signage, website, posters, billboards, flyers, company information pack, A-frame inserts and stationery.
Willsons were also keen for each legal department to be identified separately under the company umbrella so we created a logo that could be adapted across a colour palette – a different, bright colour for each team. The new Willsons Solicitors’ brand is now a fresh, colourful and eye-catching identity and incorporates a fully-responsive CMS website with strong calls to action.
It was very important to Willsons to reflect the fact that they are very approachable and friendly. The distinctive colours on each business card helped make team members more memorable to their clients when they handed out business cards.
The bold colours gave the brand an energy and vibrancy that relected the energy of the company and set them apart from rival companies. Solicitors can often seem to be very staid and Willsons are anything but! The dynamism of the staff is very much relected in the new branding.