Massey Ferguson 50th Anniversary Event – Day 2
The Brief: Celebrate 50 years of MF, look to the future, create a strong call to action and energise the image of Massey Ferguson.
Working demonstrations, product displays, gala dinner, multilingual speeches and a new product launch – all on a car park.
Our brief was to develop the “MF Village”. Built mainly on a car park, and using marquee structures, the Village provided experiential marketing, a manned display of the complete range of MF machinery and working demonstrations of telemetry and dealer tools.
Lunch was served in the main marquee, with motivational speeches from senior management to encourage dealers to complete a commitment to the brand using a “THINK RED, TAKE ACTION” postcard, which we collected, recorded and posted back to dealers as a reminder. As lunch and speeches drew to a close, we released a false wall of the marquee to reveal 2 new products – a combine harvester and the latest high horsepower tractor.
The MF-Event in France was really outstanding and very motivational for dealers and employees. Everyone was inspired and will only ‘think red’ from now on. On behalf of the whole management team, I would like to thank you and your team for all the work and time you invested in this excellent project.
~ Martin Richenhagen, Chairman, President and CEO – AGCO Corporation