While building Cables Britain’s website, Identity Studio was asked to produce a website showreel sting. The aim was to highlight the range of cables, supplied by Cables Britain, and their key usages.
The final website showreel needed to sit comfortably in the background, auto-playing upon landing on the homepage. To this end we omitted sound from the final piece. It was created in widescreen to give a the feeling of the vast landscapes that the cables flow through.